If you’re chasing that dark, flavour-packed crust on steak or brisket, this is where Prime earns its name. Built with espresso, chilli and sugar, this rub delivers a deep, bold bark with just enough sweetness to balance the heat.

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🔥 Flavour Profile

Prime is a bold, savoury-sweet rub with a coffee kick designed to build serious crust.

• Rich & Savoury – Garlic, pepper and salt form a solid base
• Dark & Roasty – Espresso adds depth and enhances bark formation
• Sweet Edge – Brown sugar helps caramelisation and colour
• Warm Heat – Ancho and cayenne bring a medium-level kick
• Earthy Complexity – Coriander and thyme round it out

👉 Overall: Deep, bold, slightly sweet with a warm heat and dark crust finish

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🍖 Best Used On

• Ribeye & scotch fillet – Builds a hard sear with rich flavour
• Brisket (full packer or point) – Helps create a dark, competition-style bark
• Beef ribs – Adds depth and balances fatty cuts
• Burgers – Gives patties a smoky, bold BBQ hit
• Pork shoulder & chops – Sweet heat works well with pork

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💪 Why BBQ Fans Love It

• Builds a proper crust – Sugar + espresso create that dark, textured bark
• Coffee enhances beef flavour – Doesn’t taste like coffee, just deeper and richer
• Balanced sweet heat – Not overpowering, but definitely not bland
• Great for low & slow or hot searing – Flexible across cooking styles
• Different to standard rubs – Stands out from basic salt/pepper blends

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🧂 Ingredient Breakdown

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🔥 How to Use It

For steak:

1. Lightly oil meat
2. Apply a generous, even coating (1–1.5 tbsp per steak)
3. Let sit for 15–20 minutes before cooking

For brisket:

• Apply evenly across the entire surface
• Use 2–3 tablespoons per kg
• Let sit for 30–60 minutes before going on the smoker

Optional tip:

• Can be layered over a salt/pepper base for a more traditional beef profile

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🍳 Cooking Methods

Hot & Fast (Steak):

• Temp: 250–300°C direct heat
• Sear hard to build crust
• Flip frequently for even colour

Low & Slow (Brisket):

• Temp: 110–130°C
• Time: 8–14 hours depending on size
• Wrap if bark gets too dark

BBQ / Grill (General Use):

• Temp: 180–220°C
• Works both direct and indirect

⚠️ Important Tip:
This rub contains sugar — avoid high direct heat too early or it may burn. Build colour gradually.

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🪵 Wood Pairings

• Hickory – Matches the bold flavour and builds strong BBQ profile
• Oak – Balanced smoke that supports the rub
• Mesquite (light use) – Adds intensity for beef cooks

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🍽️ Recipe Ideas

• Coffee Crusted Ribeye Steak
  Hard sear with a dark, flavour-packed crust
  👉 Suggested internal link: See full recipe
• BBQ Brisket with Dark Bark
  Low and slow cook with rich crust development
  👉 Suggested internal link: See full recipe
• Prime Beef Burgers
  Bold, smoky burgers with a sweet heat edge
  👉 Suggested internal link: See full recipe
• Smoked Pork Shoulder
  Sweet heat balances fatty pork perfectly
  👉 Suggested internal link: See full recipe

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📦 Product Details

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❓ FAQs

Does this taste like coffee?
No — the espresso adds depth, not a strong coffee flavour.

Is it spicy?
Medium heat — noticeable but not overpowering.

Will it burn?
It can if cooked too hot early due to sugar — start controlled.

Is it good for steak?
Yes — especially for building a strong crust.

Can I use it on chicken?
You can, but it’s best suited to beef and pork.

Do I need to add anything else?
No — it works straight out of the bottle.

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🔥 Order Yours Today

If you want a bold, crust-building rub that takes your steak and brisket to the next level, Prime is one to have in your rotation.