If you’re chasing that dark, flavour-packed crust on steak or brisket, this is where Prime earns its name. Built with espresso, chilli and sugar, this rub delivers a deep, bold bark with just enough sweetness to balance the heat.
🔥 Flavour Profile
Prime is a bold, savoury-sweet rub with a coffee kick designed to build serious crust.
- Rich & Savoury – Garlic, pepper and salt form a solid base
- Dark & Roasty – Espresso adds depth and enhances bark formation
- Sweet Edge – Brown sugar helps caramelisation and colour
- Warm Heat – Ancho and cayenne bring a medium-level kick
- Earthy Complexity – Coriander and thyme round it out
👉 Overall: Deep, bold, slightly sweet with a warm heat and dark crust finish
🍖 Best Used On
- Ribeye & scotch fillet – Builds a hard sear with rich flavour
- Brisket (full packer or point) – Helps create a dark, competition-style bark
- Beef ribs – Adds depth and balances fatty cuts
- Burgers – Gives patties a smoky, bold BBQ hit
- Pork shoulder & chops – Sweet heat works well with pork
💪 Why BBQ Fans Love It
- Builds a proper crust – Sugar + espresso create that dark, textured bark
- Coffee enhances beef flavour – Doesn’t taste like coffee, just deeper and richer
- Balanced sweet heat – Not overpowering, but definitely not bland
- Great for low & slow or hot searing – Flexible across cooking styles
- Different to standard rubs – Stands out from basic salt/pepper blends
🧂 Ingredient Breakdown
| Ingredient | What it does |
|---|---|
| Brown Sugar | Helps caramelisation and crust formation |
| Espresso | Adds depth and intensifies beef flavour |
| Ancho Chilli | Brings mild smoky heat |
| Kosher Salt | Enhances flavour and penetration |
| Black Pepper | Adds bite and sharpness |
| Cayenne | Provides extra heat |
| Coriander | Adds citrusy balance |
| Garlic | Builds savoury depth |
| Thyme | Adds herbal complexity |
| Paprika | Adds colour and mild sweetness |
🔥 How to Use It
For steak:
- Lightly oil meat
- Apply a generous, even coating (1–1.5 tbsp per steak)
- Let sit for 15–20 minutes before cooking
For brisket:
- Apply evenly across the entire surface
- Use 2–3 tablespoons per kg
- Let sit for 30–60 minutes before going on the smoker
Optional tip:
- Can be layered over a salt/pepper base for a more traditional beef profile
🍳 Cooking Methods
Hot & Fast (Steak):
- Temp: 250–300°C direct heat
- Sear hard to build crust
- Flip frequently for even colour
Low & Slow (Brisket):
- Temp: 110–130°C
- Time: 8–14 hours depending on size
- Wrap if bark gets too dark
BBQ / Grill (General Use):
- Temp: 180–220°C
- Works both direct and indirect
⚠️ Important Tip:
This rub contains sugar — avoid high direct heat too early or it may burn. Build colour gradually.
🪵 Wood Pairings
- Hickory – Matches the bold flavour and builds strong BBQ profile
- Oak – Balanced smoke that supports the rub
- Mesquite (light use) – Adds intensity for beef cooks
🍽️ Recipe Ideas
-
Coffee Crusted Ribeye Steak
Hard sear with a dark, flavour-packed crust
👉 Suggested internal link: See full recipe -
BBQ Brisket with Dark Bark
Low and slow cook with rich crust development
👉 Suggested internal link: See full recipe -
Prime Beef Burgers
Bold, smoky burgers with a sweet heat edge
👉 Suggested internal link: See full recipe -
Smoked Pork Shoulder
Sweet heat balances fatty pork perfectly
👉 Suggested internal link: See full recipe
📦 Product Details
| Detail | Info |
|---|---|
| Brand | Lane’s BBQ |
| Product | Prime Rub |
| Size | 121g |
| Flavour | Savoury, Sweet, Coffee, Spicy |
| Heat Level | Medium |
| Best For | Steak, brisket, beef ribs, burgers |
| Additives | No preservatives or fillers |
| Storage | Store in a cool, dry place |
❓ FAQs
Does this taste like coffee?
No — the espresso adds depth, not a strong coffee flavour.
Is it spicy?
Medium heat — noticeable but not overpowering.
Will it burn?
It can if cooked too hot early due to sugar — start controlled.
Is it good for steak?
Yes — especially for building a strong crust.
Can I use it on chicken?
You can, but it’s best suited to beef and pork.
Do I need to add anything else?
No — it works straight out of the bottle.
🔥 Order Yours Today
If you want a bold, crust-building rub that takes your steak and brisket to the next level, Prime is one to have in your rotation.
Delivery, returns and help
🚚Shipping Information🚚
How much is shipping?
Our product pages include a built-in shipping calculator to provide accurate shipping costs based on your location.
How long will my order take to arrive?
Delivery times depend on your location:
East Coast (Major Cities) – 1-4 business days
Regional Areas – May take slightly longer
West Coast (Major Cities) – 5-10 business days
International Orders – 7-16 business days
Orders placed before 2 PM are usually dispatched the same day. If you need your order urgently, message us in this chat—we’ll do our best to help!
Delivery details will be included in your confirmation email.
😁30 Day Satisfaction Guarantee👌
If you're not happy with your item, simply return the unused item to us within 30 days of receiving it for a hassle free exchange or refund. More details here: Refund policy
📞Do you have any further questions❓
CONTACT US
If you have any questions at all about any of our products or any of our policies feel free to call, text or email and we will do our best to assist you.
Tel: +61492 278 237
E: admin@sydbbqs.com.au
Showroom and Pickup location:
Unit 18 / 79 Williamson Rd
Ingleburn NSW 2565 Australia
🤔Who is Sydney BBQs❓
Meet Erik & Suzie, the dynamic duo behind Sydney BBQs & Rotisseries!
Our journey began in 2019, amidst the whirlwind of early parenthood. We decided to embark on a little side venture, leveraging our shared passion of BBQ. Having grown up with family BBQs, almost on a weekly basis, charcoal and sizzling grills felt like old friends to us.Our humble beginnings saw us selling charcoal from the confines of our garage. To our surprise, the demand was huge, with pallet loads flying off the shelves faster than we could stock them. It was clear we had stumbled upon something special. Fast forward five years, and our little side gig has blossomed into a comprehensive online emporium. From charcoal to rubs, grills to rotisseries, and an array of accessories including spit baskets, gyro discs, skewers, gloves, smoker tubes, and beyond, we've got all your BBQ needs covered.But it doesn't stop there. With loyal customers all over Australia, we're thrilled to announce the next chapter in our story: The grand opening of our very own shopfront. It's been an incredible journey, and we couldn't have done it without the unwavering support of our BBQ community. Here's to many more years of sizzling success!
We’ve built Sydney BBQs & Rotisseries with passion, and our customers have been a huge part of that journey. See what they say about us!