If you’re looking for one seasoning that works on just about everything, this is it. Rum and Que Intensify is built to boost natural flavour without overpowering it — making it ideal as a base rub, finishing dust, or layered over your favourite BBQ rubs.
🔥 Flavour Profile
Intensify is all about balance and boosting what’s already there.
You’ll notice a clean, savoury backbone with a touch of sweetness and a strong garlic presence. The added flavour enhancer (621) brings a noticeable umami hit, which helps deepen meatiness and round out flavours across the board.
There’s no heat here — just straight-up flavour amplification.
It doesn’t compete with your main rub, which is exactly why it works so well layered underneath or sprinkled on at the end.
🍖 Best Used On
• Beef steaks (ribeye, scotch fillet, porterhouse)
Draws out deeper beef flavour without masking the natural richness of the cut
• Pork ribs and pork shoulder
Works as a base layer under sweeter rubs to build more savoury depth
• Chicken (whole, thighs, wings)
Adds a punch of flavour to mild meats, especially when used as a finishing dust
• Lamb (cutlets, leg, shoulder)
Balances the natural fattiness with garlic and savoury notes
• Seafood (prawns, fish fillets)
Light application enhances flavour without overpowering delicate proteins
• Vegetables (potatoes, pumpkin, corn, mushrooms)
Transforms simple veg into something far more interesting with minimal effort
• Chips, eggs, and burgers
Great as a post-cook seasoning for an extra hit of flavour
💪 Why BBQ Fans Love It
• Works with your existing rubs
Instead of replacing your favourites, it layers underneath to build more complex flavour
• Boosts natural taste without masking it
You still taste the meat — just more of it, which is exactly what you want in BBQ
• No heat means maximum versatility
Perfect for family cooking and broad appeal across different dishes
• Can be used before OR after cooking
Gives you flexibility depending on how you cook and finish your food
• Great for beginners and experienced pitmasters
Simple to use, but powerful when used strategically in layered seasoning
🧂 Ingredient Breakdown
| Ingredient |
What it does |
| Salt |
Enhances overall flavour and helps seasoning penetrate meat |
| Sugar |
Adds slight sweetness and helps with caramelisation during cooking |
| Flavour Enhancer (621) |
Boosts umami and intensifies savoury flavours |
| Dehydrated Garlic |
Provides strong aromatic and savoury depth |
| Spices |
Adds background complexity and balance |
| Vegetable Oil |
Helps seasoning stick evenly to food |
🔥 How to Use It
As a base rub (layering method)
- Lightly coat meat with oil or binder (optional)
- Apply Intensify evenly (approx. 1–2 tablespoons per kg of meat)
- Let it sit for 10–20 minutes
- Apply your main BBQ rub over the top
- Cook as usual
As a standalone seasoning
- Apply evenly to meat or vegetables
- Use approx. 1 tablespoon per kg
- Cook directly
As a finishing rub
- Cook your meat as normal
- Lightly sprinkle over just before serving
- Rest for a few minutes before slicing
💡 Tip: Start light — you can always add more at the end
🍳 Cooking Methods
Low & Slow BBQ (Ribs, Brisket, Pork Shoulder)
• Temp: 110–130°C
• Time: 4–12 hours depending on cut
• Use as a base layer under your main rub
• Avoid heavy finishing application early (can build too much salt)
Hot & Fast Grilling (Steaks, Chicken, Lamb)
• Temp: 220–300°C
• Apply just before cooking or immediately after
• Great as a finishing dust on rested meat
Roasting (Chicken, Veg, Lamb)
• Temp: 180–200°C
• Apply before cooking
• Add a light extra sprinkle at the end for more punch
⚠️ Note: Contains sugar — avoid excessive direct high heat early as it may caramelise quickly
🪵 Wood Pairings
• Hickory
Strong smoke pairs well with the savoury backbone of the rub
• Apple
Adds mild sweetness that complements the garlic and sugar balance
• Cherry
Great for colour and a subtle fruity note without overpowering
• Oak
Clean, steady smoke that lets the seasoning shine
🍽️ Recipe Ideas
• Layered Competition Ribs
Use Intensify as a base, then apply a sweet rib rub
Suggested internal link: See full recipe
• Garlic Butter Steak Finish
Finish steak with butter and a light sprinkle of Intensify
Suggested internal link: See full recipe
• Loaded Roast Potatoes
Season before roasting, then finish with extra dusting
Suggested internal link: See full recipe
• BBQ Chicken Wings Booster
Toss cooked wings in sauce and finish with Intensify
Suggested internal link: See full recipe
📦 Product Details
| Attribute |
Details |
| Brand |
Rum and Que |
| Product Name |
Intensify |
| Type |
All-purpose BBQ rub / flavour intensifier |
| Weight |
240g |
| Heat Level |
No heat |
| Origin |
Blended in New Zealand |
| Storage |
Store in a cool, dry place |
| Use |
Base rub, finishing rub, or standalone seasoning |
❓ FAQs
Can I use this on its own or do I need another rub?
You can absolutely use it on its own, but it really shines when layered with other rubs.
Is it spicy?
No — there’s no heat at all, just savoury flavour.
Will it overpower my meat?
No — it’s designed to boost flavour, not dominate it.
Can I use it after cooking?
Yes, it works extremely well as a finishing seasoning.
Is it good for vegetables?
Yes — especially potatoes, corn, and roasted veg.
How much should I use?
Start with 1 tablespoon per kg and adjust to taste.
Does it work with sauces?
Yes — especially when used before applying BBQ sauce for extra depth.
🔥 Order Yours Today
If you want one rub that makes everything taste better — without complicating your cook — Rum and Que Intensify is a no-brainer. Keep it on hand and use it everywhere.
